Keiretsu Forum Deal Screening

03 Aug 2016
8:00am - 12:00pm PDT

Keiretsu Members, Sponsors, Partners, and special guests are invited to join us in reviewing presentations from 6-8 up-and-coming startups at the Keiretsu Forum NW Deal Screening on Wednesday, August 3rd, from 8:00am to Noon at Lane Powell in Seattle. Breakfast will be provided.

 

Date/Time:
Wednesday, August 3rd, 2016
8:00am - Noon

 

Location:
Lane Powell
1420 5th Ave #4100
Seattle, WA 98101

 

Keiretsu Academy will follow directly after from Noon to 1:30PM

 

Keiretsu Academy Topic: BRAND-BUILDING FOR INVESTORS

 

As investors, you’re looking to maximize your investment. Why should you care about brand?

 

If you sold all of the tangible assets of the Coca-Cola Company, you’d only recoup 20% of its value. The other 80% of their value is the Coca Cola brand – the colors, bottle shape, logo and generational touchpoints for millions of Americans. Even in the angel investing world, where products are king and entrepreneurs are in it for the short term, building a brand can be one of the most important investments a company can make.

 

This discussion will talk about the value of building a brand when you’re still figuring out your product. We’ll address case studies of successful startup brands, and perform postmortems of some marketing that didn’t work. Lastly, we’ll address how investors are building brands for themselves – and what that means for the companies they choose to invest in.

 

SPEAKER BIO

 

Craig Motlong is an agency veteran, having produced campaigns for clients such as Coca-Cola, Procter & Gamble, Intuit, Nokia, True Value, Philips, Honda, and more. Having spent time on the account and creative side, at large agencies and small ones, Craig has a rare 360 degree view of the business, how it’s changing, and how companies create lasting brand value. A master storyteller, Craig studied screenwriting at the USC School of Cinematic Arts and English literature at Yale. He is a story producer on Velocity’s hit show, Garage Squad.


 

Note: This is a new ongoing location for our Seattle Deal Screening.
 

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Questions? Please call 206-529-3687 or email Meredith@keiretsuforum.com 

03 Aug 2016
8:00am - 12:00pm PDT

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  • 1420 5th Ave #4100, Seattle, WA 98101, USA
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