Keiretsu Forum Academy

03 Aug 2016
12:00pm - 1:30pm PDT

 

Wednesday, August 3rd – Noon - 1:30pm

Lane Powell PC – Mt. Baker Conference Room

1420 Fifth Avenue, Suite 4200

Seattle, WA 98101

 

Academy Topic: BRAND-BUILDING FOR INVESTORS

 

As investors, you’re looking to maximize your investment. Why should you care about brand?

 

If you sold all of the tangible assets of the Coca-Cola Company, you’d only recoup 20% of its value. The other 80% of their value is the Coca Cola brand – the colors, bottle shape, logo and generational touchpoints for millions of Americans. Even in the angel investing world, where products are king and entrepreneurs are in it for the short term, building a brand can be one of the most important investments a company can make.

 

This discussion will talk about the value of building a brand when you’re still figuring out your product. We’ll address case studies of successful startup brands, and perform postmortems of some marketing that didn’t work. Lastly, we’ll address how investors are building brands for themselves – and what that means for the companies they choose to invest in.

 

SPEAKER BIO

 

Craig Motlong is an agency veteran, having produced campaigns for clients such as Coca-Cola, Procter & Gamble, Intuit, Nokia, True Value, Philips, Honda, and more. Having spent time on the account and creative side, at large agencies and small ones, Craig has a rare 360 degree view of the business, how it’s changing, and how companies create lasting brand value. A master storyteller, Craig studied screenwriting at the USC School of Cinematic Arts and English literature at Yale. He is a story producer on Velocity’s hit show, Garage Squad.

Parking: Parking is available in the U.S. Bank Centre.


We look forward to your attendance and participation!

The Keiretsu Forum Northwest Team
 

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Questions? Please call 206-529-3687 or email jeff@keiretsuforum.com

03 Aug 2016
12:00pm - 1:30pm PDT

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  • U.S. Bank Centre, 1420 5th Ave #4200, Seattle, WA 98101, USA
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