My Attendance
Event Details
Wednesday, August 3rd – Noon - 1:30pm
Lane Powell PC – Mt. Baker Conference Room
1420 Fifth Avenue, Suite 4200
Seattle, WA 98101
Academy Topic: BRAND-BUILDING FOR INVESTORS
As investors, you’re looking to maximize your investment. Why should you care about brand?
If you sold all of the tangible assets of the Coca-Cola Company, you’d only recoup 20% of its value. The other 80% of their value is the Coca Cola brand – the colors, bottle shape, logo and generational touchpoints for millions of Americans. Even in the angel investing world, where products are king and entrepreneurs are in it for the short term, building a brand can be one of the most important investments a company can make.
This discussion will talk about the value of building a brand when you’re still figuring out your product. We’ll address case studies of successful startup brands, and perform postmortems of some marketing that didn’t work. Lastly, we’ll address how investors are building brands for themselves – and what that means for the companies they choose to invest in.
SPEAKER BIO
Craig Motlong is an agency veteran, having produced campaigns for clients such as Coca-Cola, Procter & Gamble, Intuit, Nokia, True Value, Philips, Honda, and more. Having spent time on the account and creative side, at large agencies and small ones, Craig has a rare 360 degree view of the business, how it’s changing, and how companies create lasting brand value. A master storyteller, Craig studied screenwriting at the USC School of Cinematic Arts and English literature at Yale. He is a story producer on Velocity’s hit show, Garage Squad.
Parking: Parking is available in the U.S. Bank Centre.
We look forward to your attendance and participation!
The Keiretsu Forum Northwest Team
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When
Location
- U.S. Bank Centre, 1420 5th Ave #4200, Seattle, WA 98101, USA